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Auto pricing website TrueCar studied the car buying behaviour of four million Gen Y (18 to 27 year-old) over a twenty-four month period and here’s what they found. Scion took the crown for top brand, with 37.4% of the market and for top model (the tC coupe), with 21.2%, while second place went to Mitsubishi (32.1%) and their Lancer sedan (20.3%). Mazda was the third most visited brand for Gen Y buyers, though only 17th in terms of model. The top four vehicle choices were Japanese, with a German in seventh place and a South Korean in ninth.
Not too long ago, if someone told you that a South Korean model would challenge America’s best selling sedan, the Toyota Camry, you would have probably laughed in his or her face. Needless to say, a lot has changed over the past few years with Hyundai and in particular its latest Sonata sedan, not only challenging, but this past May even surpassing the Camry in U.S. sales for the first time in history. 
Of course, the fact that Toyota’s production capabilities were seriously affected by the aftermath of the March 11 earthquake, tsunami and nuclear disaster in Japan, played a significant role in Hyundai’s accomplishment.
If you are one of American Express’ very special customers, and have US$16.3 million in assets and an annual household income of around US$1.3 million, you may be granted the privilege of one of their black Centurion Cards. 
Simon Cowell has one, as does Kanye West, Denzel Washington and Lindsay Lohan. Interestingly, and of more concern to readers of this blog, you might also be the proud owner of a Hyundai.
During the course of a presentation at the South Korean automaker’s Ann Arbor engineering and research centre, Hyundai’s U.S. Chief John Krafcik revealed that some 6% of “Black Card” holders own a Hyundai – a percentage shared with those who own Bentleys and Audis.
