New Gen Y Buyer Survey Spells Trouble for Detroit

Auto pricing website TrueCar studied the car buying behaviour of four million Gen Y (18 to 27 year-old) over a twenty-four month period and here’s what they found.
Scion took the crown for top brand, with 37.4% of the market and for top model (the tC coupe), with 21.2%, while second place went to Mitsubishi (32.1%) and their Lancer sedan (20.3%).
Mazda was the third most visited brand for Gen Y buyers, though only 17th in terms of model. The top four vehicle choices were Japanese, with a German in seventh place and a South Korean in ninth.

All-New 2012 Toyota Camry and Camry Hybrid Coming this Fall

Toyota officially placed the arrival of the all-new 2012 Camry sedan and its hybrid sibling (2010/2011 Camry pictured above) in the U.S. market for this fall during the company’s annual national dealer meeting which took place on Wednesday in Las Vegas.
The Japanese company said that the next generation of its best-selling model will move away from the conservative designs of the past.
“Designed to meet the changing needs of the 21st Century driver, the new Camry will provide technologically advanced features, a contemporary design inside and out, improved performance and refined ride and handling,” Toyota said in a press statement.

Scion Releases Pricing on 2012 xB, Unsurprisingly it gets New Audio Systems

When Scion announces a new model year change for one of its vehicles, more often than not, it concerns an upgraded audio system and nothing much else. That’s the case with the 2012MY xB which enters the new model year with a standard AM/FM/CD/HD/USB 160-watt maximum output Pioneer audio system, which includes HD Radio technology and Bluetooth connectivity allowing for both hands-free phone connection and streaming audio capability.

Scion Introduces Updated 2012 tC and New tC RS 7.0

It’s only been eight months in the market but Scion has already announced a 2012 model year version of its latest tC sports coupe. Leaving aside the equipment upgrades for the basic model, the most important news for the 2012MY is the launch of the first release series for the second-generation tC sports coupe.

2011 Scion FR-S Sports Car Wallpapers

2011 Scion FR-S Sports Car Wallpaper

2011 Scion FR-S Sports Car Wallpaper

2011 Scion FR-S Sports Car Wallpaper

2011 Scion FR-S Sports Car Wallpaper

2011 Scion FR-S Sports Car Wallpaper

2011 Scion FR-S Sports Car Wallpaper

2011 Scion FR-S Concept Review,Specs and Official Photo Gallery

Scion has introduced a car FR-S sports coupe concept at the show in 2011 New York International Auto Show. Scion FR-S Concept will inspire for new models coming to the Scion brand in 2012. Scion FR-S Concept, which stands for Front-engine, rear-wheel drive, which is an authentic sports car with an interesting style, perfectly balanced performance and handling, as well as utilities and MPG are surprisingly flexible.

“Scion is always experimenting with new things,” said Jack Hollis, Scion vice president. “The brand is iconic with the xB, adrenalized by the tC, and groundbreaking with the iQ. The FR-S will expand the brand into yet another new dimension that I know it is truly destined for.”

The Scion FR-S is a real “shoot” born into a long history of Toyota performance cars and motor sports. The sports coupe is most influenced by the generation of the Corolla AE86, better known as the Hachi-Roku inspired knowledge, ie “8-6″in Japanese. The front-engine, rear-drive coupe was balanced and properly, making it a good choice for car enthusiasts.

Inspired by the AE86 FR-S is built around the core target, “Pure Balance”, with the strategic placement of a flat 2.0-liter boxer engine in a front-engine, rear wheel drive configuration begins. The engine size and compact form, the Scion FR-S ‘powertrain is mounted lower and further back to back, giving the car a lower center of gravity and dynamic tariffs to rear weight ratio.

The fierce exterior of the Scion FR-S Concept is a good reflection of its inner power. The intimidating proportions of the concept give it a dominant stance that bleeds performance. The profile, inspired by the Toyota 2000GT, reveals a hood-line that is remarkably sleek and low, made possible by the boxer’s architecture. The low stance continues to exaggerate the FR-S’ menacing face, which is made up of sharp lines, a wide mouth and angular headlights that include bright LED clusters.

The solid panel roofline is sleek, lightweight and rigid, slotted with an aerodynamic shape that channels air cleanly over to the top. The front fenders protrude upward, making space for the massive monoblock Five Axis 20×8.5-inch wheels, while the muscular rear fenders are widened to house the 20×10.5-inch wheels, emphasizing the Scion FR-S Concept’ staggered stance and rear-wheel-drive setup.

The rear fascia sits low and wide, with extensive lower treatments that surround the dual exhaust exits and contribute to excellent aerodynamics. LEDs illuminate both the edgy taillights and the bold “SCION” logo. The concept features four-piston-caliper front brakes that clamp down on monstrous 18-inch annular carbon ceramic matrix rotors that are fixed to the wheels in a motorcycle-fashion.

The Scion FR-S Concept is layered in rich coats of Code Red, the appropriately named color that consists of a custom blend of candy and a developmental additive from BASF called Mearlite SSQ.