Kanye West Beware: BMW’s 1-Series Composes its Own Music

It’s a fact that car manufacturers go to great lengths to promote their new products. Traditional means like TV and press advertising are so last year –and so is celebrity endorsement, though they are still employed by the carmakers. However, the new place to be are the social media, like Facebook, Twitter and Youtube.
BMW has gone one step further in promoting its brand-new 2012 1-Series: it has created a video clip named “check my machine” which shows the process of manufacturing the car.

VW’s Force is Strong: German Brand Scoops 34 Awards in Cannes

Volkswagen won an amazing 34 “Lions” in the 58th International Festival of Creativity in Cannes. The German automaker, which came away with more awards than ever before (8 Golden, 14 silver and 11 Bronze), also won a “Titanium Lion” for the “Think Blue” campaign.
However, the star of the show was, of course, “The Force”, Volkswagen’s extremely successful TV ad that features a Lilliputian Darth Vader wannabe and the new Passat. This ad alone, which has been watched by over 40 million viewers on Youtube, won three awards, two Gold and one Bronze.

Point, Click and Hold: Peugeot’s Novel Ad Campaign Makes Users Concentrate on Their Computer Screens

Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck?
If you haven’t, there’s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it’s like watching American Idol if all the contestants were unemployed hicks and weren’t required to do anything but stand up there on stage.
So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.